Evaluation Question 3

3. What kind of media institution might distribute your media product and why?

Our fictional production company is called Binary Studios and it is a British institution specialising in gritty dramas starring new talent from across Britain. Our films often have political and/or dystopian themes, making them sometimes controversial and not to everyone’s tastes. Examples of the kinds of films we might make are This Is England, A Clockwork Orange and Shank. 

Mute is a little different to the usual films we might produce, as it requires a higher budget due to the Action/Sci-Fi elements. British production companies rarely make Action movies, so Binary Studios is trying to break into this previously unexplored market.

The Wikipedia page for British Action Films

Due to the recent success of our films, we have sold Mute at a reasonably high price at a film festival to (fictional) British distributor Phoenix International. They specialise in Dramas and smaller independent films, so they were perfect for our film.

They are similar to Revolver Entertainment, a successful renowned institution who has had recent success distributing British films like Kidulthood and Sherlock Holmes.

They would also be able to provide us with the finance needed to produce an even bigger, better sequel to Mute if it was successful. Revolver are well known for their promotional stunts, so they could also create a campaign for Mute that will make the film famous and exciting even before its release.

• We are hoping to exhibit Mute across as many cinemas as possible nationwide and hopefully worldwide. 
• However, the lack of dialogue is unconventional and may put off some potential viewers
• Hopefully this will just prod them out of their comfort zones and intrigue them to see the film, especially if we have a successful viral campaign (of course, with the ironic use of technology) which generates word-of-mouth hype.
• The final disruption at the end of the film should keep the audience on tenterhooks and help persuade the distributors that we have the potential to create a sequel and possibly even a whole franchise of films starring Ava and Benjamin that teenagers and young adults across the world will grow up with.